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The FELCO DNA: Brand & Product Training
In this webinar we will explore the history of the 75 year Swiss Tool Manufacturer. FELCO is well known for its rigorous standards focused on durability, ergonomics and parts availability. These core strengths have led to the brands loyal following and reputation for being the best in class tools in the industry. We will explore the materials, features and products that make up FELCO’s unique selling propositions.

Aug 4, 2022 02:00 PM in Eastern Time (US and Canada)

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Speakers

Ryan Amberg
General Manager @FELCO
Ryan Amberg is the General Manager of the FELCO subsidiary in covering North America. He started his career at his families nursery where he first got his hands onto FELCO red handles. After attending Cornell University for business management, marketing and agricultural science he was recruited by the FELCO team in Switzerland to develop the business further in the North America. Ryan worked his way up through the company working in various facets of the business from product management to marketing and business development. He has traveled around the world working for FELCO developing different markets from Australia to South Africa. Today, he continues to work and develop the USA business working to expose more consumers to the iconic Swiss brand.